A Look At The Numbers

HOSPITALITY JOBS, JOBS, JOBS…
RECORD ACCOMMODATIONS AND FOOD SERVICE JOBS IN GREATER MIAMI AND THE BEACHES REPORTED FOR MARCH 2014 MARKING 51 MONTHS OF CONSECUTIVE JOB INCREASES
Greater Miami’s Accommodations and Food Service jobs increased +2.6% in March 2014 compared to the same period in 2013. This marks 51 months of consecutive increased employment in Greater Miami’s Accommodations and Food Service Industry.

Greater Miami Accommodations and Food Service Jobs

March 2014

March 2013

% Change

116,500

113,500

+2.6%

Did You Know?

80 Job$ – Big Bus Tours employs 80 people [non-exportable jobs] and has been a GMCVB Partner since 2008.

The Black Archives, sponsored by the Southeast Overtown Park West Community Redevelopment Agency and Miami-Dade County, present the FAMU Strikers and Mahogany Dance Theatre for a one-night only presentation of the dance group’s traveling anniversary performance, “Living Legends, Celebrating 25 Years of Dance.” The special showcase will take place at The Black Archives Historic Lyric Theater Saturday, April 26th at 8 p.m. For tickets and more details, click here.

GMCVB EVENTS

PARTNERSHIP NETWORKING MIXER
Wednesday, April 23, 2014
6 – 8:00 p.m.
Lucky Strike Miami Beach
1691 Michigan Ave., Suite 115, Miami Beach, Florida, 33139 USA.

 

CUSTOMER SERVICE CORNER

WE WANT TO HEAR FROM YOU!
Have an outstanding Miami customer service story that you’d like featured in the newsletter? We’d love to hear from you.

To submit your story, click here.

In The Know

HEADLINES

REGISTER NOW FOR THE GMCVB’S 23RD ANNUAL H.O.T. CHALLENGE GOLF TOURNAMENT MAY 2, 2014

The GMCVB’s 23rd Annual H.O.T. Challenge Golf Tournament will be held on Friday, May 2, 2014 at the Trump National Doral Miami. The Greater Miami Convention & Visitors Bureau (GMCVB) organizes the Hospitality Open Golf Tournament (H.O.T.) to fund scholarships for men and women of African heritage committed to working in the local visitor industry upon their graduation. The tournament provides a great opportunity to enjoy the renowned golf courses at the Trump National Doral Miami and mingle with golfers of all skill levels – all for a great cause. All proceeds from the H.O.T. Challenge benefit the Black Hospitality Initiative (BHI) African-American Scholarship Fund. The BHI is a not-for-profit organization that was established in 1991 by the GMCVB to increase and expand the participation by African Americans in Miami-Dade County’s visitor industry. This year’s Tournament is presented by Comcast Business and will be hosted by the Trump National Doral Miami with American Airlines as official airline. For registration, full details and a complete list of sponsors, please click here.

APRIL IS MIAMI SPORTS MONTH!
Greater Miami has plenty to brag about when it comes to sports. During Miami Sports Month in April, take advantage of special offers for great recreation activities in Greater Miami & the Beaches including golf, tennis, bicycling, running, water sports and more. Miami Sports Month is organized by the Greater Miami Convention Visitors Bureau with MasterCard Priceless Miami as the Official Sponsor. For more information, visit MiamiSportsMonth.com.

FIRST AVAILABLE VISA INTERVIEW* DATE IN SÃO PAULO, BRAZIL IS APRIL 23, 2014
The Average wait time in São Paulo, Brazil for a visa interview appointment in order to visit the USA is currently 2 days; Recife: 1 day. There is no wait time necessary for Rio de Janeiro or Brasilia. Support Visa Waiver now! Support JOLT. Thank you President Obama for reducing visa interview wait times in Brazil. *Visa interviews on average take 3 minutes.

CHILE’S ADDITION TO VISA WAIVER PROGRAM NOW EFFECTIVE
The Department of Homeland Security announced that Chile is the 38th country joining the Visa Waiver Program. With most participants located in Europe and Asia, the news marks the first time a Latin American country will be included. As of March 31, 2014, Chileans meeting the criteria of the Visa Waiver Program may travel to the United States for business or tourism for up to 90 days without a visa as long as their visit is business or tourism related. Chile is the first country in Latin America to be admitted to the Visa Waiver Program. Travelers are required to apply for authorization in advance through the DHS online Electronic System for Travel Authorization. For more information, click here.
WWE MONDAY NIGHT RAW (USA) RANKS #2, #3 AND #4 IN NIELSEN’S CABLE TOP 25 RATINGS FOR THE WEEK ENDING APRIL 13, 2014
For the week ending April 13, 2014, WWE Monday Night Raw (USA) ranked #2, #3 and #4 in Nielsen’s Cable Top 25 ratings averaging 5.31, 5.09 and 5.03 million viewers respectively. WWE’s WrestleMania Week drew record-breaking crowds to Miami and Beaches in April 2012 and will return to the destination on July 21, 2014. Nielsen ratings are the audience measurement systems developed by the Nielsen Company in an effort to determine the audience size and composition of TV programming in the United States.

GREATER MIAMI CELEBRATES FIFA WORLD CUP AND OTHER SOCCER FESTIVITIES THIS SUMMER
The GMCVB is looking to leverage soccer fever in anticipation of the 2014 FIFA World Cup Brazil this summer. With some of the most passionate sporting fans in the world and countless more visiting the destination to be closer to the action in Brazil, Miami will be the perfect place to celebrate all things World Cup. The GMCVB wants to know the different ways our community is planning to celebrate! Whether you’re hosting viewing parties, tournaments, special events or are developing special offers or packages, click here to submit your soccer-related festivities and have them featured in our marketing and website in the coming months.

GMCVB PRESIDENT & CEO TESTIFYING AT SENATE COMMERCE COMMITTEE HEARING COVERING THE IMPACT OF CLIMATE CHANGE AND SEA-LEVEL RISE ON FLORIDA’S ECOLOGICAL AND ECONOMIC INTERESTS
GMCVB President & CEO William D. Talbert, III CDME will join City of Miami Beach Mayor Philip Levine and other dignitaries as a witness at the Senate Committee on Commerce, Science, and Transportation Subcommittee on Science and Space “Leading the Way: Adapting to South Florida’s Changing Coastline” hearing on Tuesday, April 22, 2014 at City Hall, Commission Chambers. The hearing will examine the current and potential impacts of sea level rise on the Florida coastline. Witnesses will address the scientific evidence supporting future sea level rise forecasts, the local economic and environmental effects and potential mitigation strategies.

GMCVB PRESIDENT & CEO TO SPEAK AT AVENTURA MARKETING COUNCIL BREAKFAST MEETING
GMCVB President & CEO William D. Talbert, III, CDME will be a featured speaker at the Aventura Marketing Council’s Breakfast Meeting to be held April 22, 2014 from 7:30 – 9:00 a.m. at the Newport Beachside hotel & Resort (1701 Collins Ave. Sunny isles Beach, FL, 33160 USA). Mr. Talbert will be covering “The future of Travel & Tourism in Greater Miami.” Recognized as one of the most successful and progressive organizations in the region, the Aventura Marketing Council has garnered accolades and awards for their outstanding business networking events, and community outreach to area schools and charities.

20TH ANNUAL INN KEY AWARDS TAKE PLACE APRIL 22, 2014 AT HILTON MIAMI DOWNTOWN
The Greater Miami & The Beaches Hotel Association’s 19th Annual Inn Key Awards are April 22, 2014 at the Hilton Miami Downtown (1601 Biscayne Boulevard, Miami, Florida, 33132 USA). The luncheon and awards ceremony will take place from 11 a.m. to 2 p.m. The Greater Miami and the Beaches Hotel Association is committed to the advancement of sustainable hospitality practices within the hospitality industry. The GMBHA has developed a council of industry experts that offer guidance and support. For sponsorship inquiries and to RSVP, contact MTague@GMBHA.com. For more information, click here.

MIAMI BEACH POLO WORLD CUP X RETURNS TO THE DESTINATION APRIL 23-27, 2014
The Miami Beach Polo World Cup X brings the “sport of kings” to the shores of South Beach April 23-27, 2014. First held in 2005, the event features an international lineup of competition, with polo teams coming from as far away as Argentina, Brazil and Germany to compete for the La Martina Trophy. All Miami Beach Polo World Cup X polo matches are held directly on the beach— making it “the world’s largest and most prestigious Polo Tournament on the Beach.” The beachside competition is between 20th and 22nd Streets, near The Setai, a South Beach luxury hotel located in the Art Deco district of Miami Beach. More than 10,000 people attend the event each year. Don’t miss any of the exciting action! For tickets and more information, click here.
“MUSIC UNDER THE STARS: BON APPETIT MIAMI” BENEFITTING MIAMI LIGHTHOUSE’S HEIKEN CHILDREN’S VISION PROGRAM IS APRIL 30, 2014
Since its inception in 1992 by the Miami Dade Optometric Physicians Association, the Heiken Children’s Vision Program at Miami Lighthouse has provided free comprehensive eye care to over 80,000 low-income school children who had no other source for vision care. A special event will be held Wednesday, April 30, 2014 at the Miami Lighthouse For the Blind (601 SW 8th Ave., Miami, FL, 33130 USA) from 6:30 – 9:30 p.m. to support this great program. Dine under the stars with fabulous food from restaurants including Whisk, City Hall, OTC, Short’s Bar-B-Q, El Carajo and many more. The evening will also feature a super silent auction featuring special prizes and giveaways, and musical performances by the Miami Lighthouse Better Chance Music Production Program with guest appearances by Latin Grammy winner Paul Hoyle and jazz musician Jeff Zavac. For tickets and donation information, click here. For reservations, call 786/362-7515.

MIAMI MUSEUM MONTH KICKS OFF MAY 1ST AT THE PÉREZ ART MUSEUM MIAMI (PAMM)
Celebrate Miami Museum Month in style! The GMCVB invites you to kick off May’s Miami Museum Month during a special event at the Pérez Art Museum Miami (PAMM) Thursday, May 1st from 6 – 9 p.m. In honor of Haitian Heritage Month and PAMM’s commitment to Caribbean art this spring season, the Rhythm Foundation and PAMM present Shleu Shleu Miami All Stars, one of the longest-running acts in Haitian Kompa music history. Attendees are invited to dance to the unmistakable sounds of Shleu Shleu Miami All Stars on the outdoor terrace, enjoy cocktails from PAMM’s waterfront bars and take in Caribbean art exhibitions including “Edouard Duval Carrié: Imagined Landscapes and Caribbean: Crossroads of the World. Self-parking is available on-site ($2/hour) / Metromover: Museum Park station.

EMERGE AMERICAS TECHWEEK 2014 INAUGURAL CONFERENCE MAY 1-7, 2014 AT MIAMI BEACH CONVENTION CENTER
eMerge Americas Techweek, a world-class technology showcase, will bring the Greater Miami and Latin American tech communities together to the Miami Beach Convention Center May 1-7, 2014. The week-long celebration will feature more than 120 speakers, dozens of events, an expo showcasing over 100 startups and the latest technologies transforming industries. eMerge Americas Techweek will be an experience unlike any other where entrepreneurs and tech tycoons come together to explore the most revolutionary companies, newest cutting-edge ideas, and latest trends in technology. The inaugural conference is produced by the Technology Foundation of the Americas, an organization founded by tech entrepreneur and Terremark founder Manny Medina. Over five thousand attendees are expected to participate in the event, making an estimated $3.4 million dollar economic impact on the destination. For more information, click here.
NEW INTERNATIONAL CARRIER INSELAIR ARUBA LAUNCHES SERVICE AT MIAMI INTERNATIONAL AIRPORT (MIA)
MIA celebrated the arrival of its newest international carrier on April 11 with InselAir Aruba’s inaugural flight to MIA from Oranjestad, Aruba. The carrier now provides four scheduled weekly roundtrip flights to the Caribbean nation on Mondays, Thursdays, Fridays and Sundays utilizing MD-80 aircraft. InselAir Aruba is the latest of several new international carriers launching scheduled and seasonal service at MIA in 2014. Jetairfly’s new direct service to Brussels, Belgium started on April 5, and Boliviana de Aviación, Air Europa, Qatar Airways and Finnair will also be launching new MIA service this year. For more information, click here.

WORLD CUP TROPHY VISITS MIAMI INTERNATIONAL AIRPORT (MIA) TO WELCOME SOCCER FANS TRAVELING TO BRAZIL
The FIFA World Cup Trophy Tour plane touched down at MIA on April 15, marking one of the final stops on the 90-nation tour before the trophy flies south to its final destination – Brazil – next week. When the games begin in June, MIA will serve a total of 11 destinations in Brazil, including 10 of the 12 World Cup host cities. The airport is already America’s de facto “gateway to Brazil,” with more flights to South America’s largest and most populous nation than any other U.S. airport. MIA estimates that approximately 100,000 passengers will fly from MIA to Brazil this June during the World Cup, up from 75,000 passengers last June. For more information, click here.

GMCVB TEAM SUPPORTS HÔTEL GAYTHERING, GREATER MIAMI’S NEWEST GAY/STRAIGHT FRIENDLY HOTEL
The GMCVB Team was recently on hand to welcome Hôtel Gaythering, the latest addition to Greater Miami’s amazing Boutique Hotels portfolio and newest gay/straight friendly hotel. The hotel is located at the west end of Lincoln Road in Miami Beach in a three-story MiMo building which maintains its original façade. The lobby is the heart of the hotel and provides a communal space where guests and locals can “gayther” for coffee, drinks, bites and use the library unless they’d rather opt for the Self Spa which features a Hamam, Jacuzzi, Steam room and dry cedar sauna.  All the rooms are unusually large by South Beach standard (300 to 437 square feet) and have king size beds, 40 inch HDTVs, original artwork, a science lab desk with metal chair and other unique amenities. For details and more information on Hôtel Gaythering, click here.

REGISTER NOW FOR USAFRICA AIR TRANSPORTATION SUMMIT/EXPO MAY 21-22, 2014
The Africa Trade Development Center (ATDC) in collaboration with Miami International Airport (MIA) is organizing the 4th US Africa Transportation Summit/Expo May 21-22, 2014 at the Miami Airport Convention Center. GMCVB President & CEO William D. Talbert, III, CDME will be a featured speaker at the event. The Summit/Expo will offer airports, airlines and providers of air transportation related services; tour operators; travel agents; and manufacturers, and exporters, in particular those interested in taking advantage of opportunities in the emerging economies in Africa, the opportunity to build or expand their businesses. Additionally, the Summit will provide aviation service providers, contractors, tour operators, travel agents, and suppliers of air transport-related equipment and components, information and telecommunications solutions, aircraft manufacturers, and airport developers with an opportunity to exhibit their services and products to qualified buyers during the Expo. For registration and more information, click here.

THE GMCVB AND OTHER TARGET INDUSTRY LEADERS CONTINUE TO SUPPORT THE ONE COMMUNITY ONE GOAL (OCOG) INITIATIVE
The purpose of the OCOG plan is simple: growing jobs and investment in Miami-Dade County. The plan has led to the community’s most targeted economic development initiative yet. It has rallied thousands of leaders from business, education, civic and government organizations in support of a focused set of target industries whose investment in Miami-Dade County will spark economic growth across the county. The plan seeks to further advance Miami-Dade County as a global destination for business. To find out more about the OCOG initiative, click here.

GMCVB Convention Sales News

News GMCVB’S CONVENTION SALES TEAM SELLS MIAMI TO MEETING PROFESSIONALS IN TEXAS
GMCVB’s Convention Sales Team will be attending the Luxury Meetings Summit in Austin, Texas USA next week. The Luxury Meetings Showcase is an innovative event that provides qualified meeting planners with the opportunity to meet face-to-face with luxury properties in a highly social and fast-paced atmosphere. Designed to maximize interaction between meeting planners and hoteliers, the showcase travels to cities across the country, presenting planners with a simple, effective and time-sensitive format for meeting with luxury hotel properties in the planner’s own backyard. 40 meeting planners are scheduled to be in attendance.

GMCVB AND HOTEL PARTNERS RETURN FROM SELLING GREATER MIAMI IN NEW YORK
GMCVB’s Convention Sales Team and representatives from Marriott Miami Airport Campus, Doubletree MACC, Charles Group Hotels, Biltmore, Eden Roc, Mayfair and Westin Coral Gables returned from New York City where they attended sales appointments in Manhattan, hosted a luncheon at Bryant Park Grill and attended a reception for the New York Society of Association Executives (NYSAE) at the American Heart Association. Appointments were made with Med Ed Now, HSBC, Ernst & Young and others. As a result of the event and subsequent sales calls, the Team returned with six (6) potential leads for the destination for fall 2014 and spring 2015.

GMCVB’S CONVENTION SALES TEAM RETURNS FROM SOUTHERN CALIFORNIA SALES CALLS AND MEETINGS
GMCVB’s Convention Sales Team just returned from selling Miami at the Luxury Meeting Summit in Carlsbad,
California on April 8th, MPI’s SoCal EdCon on April 10-11th and Tour Connection on April 11th in Los Angeles,
California USA. During the trip, sales calls were made to corporate and association clients in the Greater San Diego, Orange County and Los Angeles Area. At the Luxury Meetings Summit, the Team had a chance to meet with 45 planners. Two planners confirmed conferences coming to Miami in 2014, while other clients also expressed potential interest in the destination. While in Southern California, sales calls were made to 10 corporate and association clients including the Governance Institute, Hamilton Group Meeting Planners, Meeting Sites Resources and American College of Trial Lawyers and Strategic Business Communications, Inc. Three (3) planners presented Request for Proposals (RFPs). At the MPI SoCal EdCon, one RFP was confirmed while other clients expressed interest in the destination. At Tour Connection, three entertainment agencies confirmed groups coming to Miami in 2014.

GMCVB Media Relations, Promotions and Social Media News

News GMCVB MEDIA RELATIONS ASSISTS EDITOR FOR ETB NEWS AUSTRALIA
GMCVB’s Media Relations Team assisted ETB News Australia Editor/Journalist Lana Bogunovich, April 13-17, 2014. ETB News was in Miami to research for a feature article for the website which will showcase Miami and Miami Beach as a lucrative travel destination. The article will focus on particular points of interest including dining, classic attractions, neighborhoods, tours and accommodations. The destination feature will retain its position on the website and newsletter for the duration of the week in all four featured market regions: Australia, Asia, USA and New Zealand. The piece is set to include images, links, call to action and social media integration. ETB News (total subscribers: 35,134; UVMP: 71,366; monthly visitors: 101,358) is Australia’s leading online travel and tourism publication, publishing a daily newsletter in Australia and Asia as well as a weekly version for the U.S. and New Zealand which covers a broad range of industry news on the hospitality, aviation, destinations, attractions, event guides, and MICE sectors.

GMCVB MEDIA RELATIONS ASSISTS BRAZILIAN BLOGGER
GMCVB’s Media Relations Team is assisting two bloggers from the Brazilian website Turista Profissional (UVPM: 87,500) who have been visiting Miami April 15-21, 2014. The two bloggers have been experiencing Miami attractions and a comprehensive city tour during their time in the destination. The trip is for a potential piece to be published in their site covering travel and tourism.

GMCVB MEDIA RELATIONS ASSISTS BRAZIL’S FORBES MAGAZINE
GMCVB’s Media Relations Team is assisting the CEO/publisher for Forbes Brazil, April 19-26, 2014. The Miami trip will focus on the city’s newer business-friendly restaurant offerings. Forbes Brazil is a business, consumer magazine with a monthly circulation of 50,000+.

GMCVB MEDIA RELATIONS ASSISTS AEROMEXICO’S INFLIGHT PUBLICATIONS
GMCVB Media Relations will be assisting the junior editor of Aeromexico’s inflight publication Aire on April 22-25, 2014. The editor and accompanying photographer will get to check out some of Miami’s most prominent cultural sights and dining scene. The Team will be working closely with them on a future city guide to be featured in an upcoming issue. The monthly magazine focuses on people and places and is found on board Aeromexico flights and premier VIP clubs. Full audience reach is 1.6 million+ with circulation at 120,000.

GMCVB MEDIA RELATIONS AND MSC CRUISES HOST UK “STAY AND CRUISE” PRESS TRIP
The GMCVB Media Relations Team has partnered with MSC Cruises and will be hosting a group of five UK writers for a “Stay & Cruise” press trip April 23-26, 2014. Prior to enjoying a sailing on the MSC “Divina” sailing from PortMiami, the journalists will have an opportunity to experience some of the best pre/post cruise activities, restaurants and hotels that Miami has to offer. Journalists participating in the trip include the “best of the best” of UK’s influential newspapers: The Sun – a daily newspaper published in the United Kingdom and Ireland with a confirmed commission for a double page spread in either Saturday or Sunday travel sections with an equivalent advertising value of £111,004 (circulation 2,133,550); the Sunday Mirror – the weekly Sunday edition of the Daily Mirror newspaper with a confirmed commission for a double page spread (1,200 words) to run in the spring/early summer in the stand alone travel section – an equivalent advertising value of £77,200 (circulation 948,754); The Daily Mirror  – a British national daily newspaper which was founded in 1903 (circulation 992,256); The Press Association (PA) – a news agency that provides real time news, business and sports information and images and is utilized by every national and regional daily newspaper and other media outlets with a confirmed commission for a double page (1,200 words) travel feature on MSC Cruises and Miami with a stay/cruise theme for publication on the PA wire and The Times – a national newspaper published in the United Kingdom and Ireland Confirmed with a commission for a “cruise and stay” feature article (circulation 384,459).

GMCVB MEDIA RELATIONS SELLS MIAMI AT WORLD TRAVEL MARKET (WTM) BRAZIL
GMCVB’s Media Relations in-market representative will be participating at World Travel Market (WTM) in Sao Paulo April 23-25, 2014 alongside the GMCVB delegation. This year’s edition will mark the second anniversary of WTM Latin America, the leading global event for the Latin American travel industry. The three-day business-to-business event will bring the world to Latin America and promote the Latam region to the rest of the world. WTM is the top event where the Latin American travel industry negotiates and finalizes deals to elevate their status as one of the most important regions in the global travel and tourism industry. Media representatives will be on hand at the Miami booth to facilitate interviews and Q&A’s.

VISIT MIAMI’S ‘SPORTING IT’ GIVEAWAY
Greater Miami is an exciting sports and recreational destination. From championship sports teams to golfing, water sports and everything in between. During Miami Sports Month, enter Visit Miami’s
‘Sporting It’ Giveaway posted on Facebook.com/VisitMiami for your chance to win a $50 MasterCard prepaid gift card and Visit Miami prize pack. Simply answer the trivia question on each photo within our Visit Miami’s ‘Sporting It’ Giveaway album for your chance to win.

@MIAMIANDBEACHES ‘SPORTING IT’ GIVEAWAY
Want more chances to win? Follow us on Twitter @MiamiandBeaches for your chance to win one of five $50 MasterCard prepaid gift card. Each Tuesday between 2 p.m. EST until 5 p.m. EST, participate in our @MiamiandBeaches ‘Sporting It’ Trivia. Answer our trivia question correctly for your chance to win. Be sure to include #MiamiSports in your reply! One winner will be randomly selected from all correct responses each week.

MIAMI SPORTS MONTH’S ‘SPORTING IT’ PINS
If pinning is your thing then you’re in for a treat! Discover the many Miami Sports Month offers with our dedicated Miami Sports Month’s Sporting It Pinterest board at Pinterest.com/MiamiandBeaches. Our Miami Sports Month activities will put you on the map with place pins for better planning.

GMCVB Travel Industry Sales News, Missions & Partner Opportunities

Travel Industry Sales News GMCVB’S TRAVEL INDUSTRY SALES TEAM SELLS MIAMI AT WORLD TRAVEL MARKET (WTM) LATIN AMERICA IN BRAZIL
GMCVB’s Latin American Travel Industry Sales Team, in-market representatives and accompanying GMCVB Partners will join forces as exhibitors at World Travel Market (WTM) Latin America in Sao Paulo, Brazil April 23-25, 2014. As the leading global event for Latin America’s travel industry, WTM Latin America hosts more than 1,000 exhibitors from around the world and is expected to attract more than 7,000 visitors to start off the three-day event. The GMCVB’s Miami delegation will be led by Marketing & Tourism Vice President Gisela Marti and Carlos Tait, Director of Travel Industry Sales for Latin America & the Caribbean. Both will arrive in Brazil April 21st to meet with the in-market Team and plan year-round activities and further growth opportunities within the Brazilian international travel market. Last year’s inaugural WTM Latin America was deemed a huge success! The show’s first day had more than 6,000 industry professionals in attendance, including more than 150 hosted international buyers participating in the speed networking sessions. Brazil once again ranked #1 for international overnight visitors to Greater Miami in 2013.

GMCVB HOLDS TRAINING SESSION AT AMERICAN AIRLINES RES CENTER IN OKLAHOMA
GMCVB’s Travel Industry Sales Team will be spearheading a training session for the American Airlines Res Center in Tulsa, Oklahoma USA April 22-24, 2014. The Res Center does frequent bookings for Expedia, Hotelbeds, Tourico and GoGo, and was responsible for securing more than 6,000 room nights in Greater Miami alone last year. The Team expects to meet with 90 travel agents and host a dinner for 25 local agents from the Tulsa area. Accompanying GMCVB Partners include Courtyard by Marriott, Turnberry Isle Miami and MSC Cruises.

Travel Industry Sales Missions ARAB  TRAVEL MARKET (ATM) – DUABI, UAE – MAY 5 – 8, 2014
GMCVB’s Travel Industry Sales Team invites you to join us at Arab Travel Market 2014 in Duabi, UAE on May 5-8, 2014. Arab Travel Market (ATM) is the leading international travel and tourism event in the Middle East for tourism professionals globally. Starting June 2014, Qatar Airways will begin to serve Miami four times per week from Doha, Qatar. This new air link to our community will allow us to increase awareness of the destination’s offerings in the Gulf region, India and Asia. ATM will provide a platform where GMCVB partners will have the opportunity to meet with key travel providers from the region with the aim of establishing new partnerships. The GMCVB has reserved space within Visit Florida’s stand located in the Americas Pavilion. Space is limited to two partners. To register and view more information, click here.

SCANDINAVIA SALES MISSION 2014 – SWEDEN, DENMARK AND NORWAY – MAY 17-24, 2014
GMCVB’s Travel Industry Sales Team invites you to join us in our Scandinavia Sales Mission 2014 to six cities within three countries: Stockholm, Hӧllviken, Malmӧ, and Osby, Sweden; Oslo, Norway; and Copenhagen, Denmark from May 17-24, 2014. The mission will provide an opportunity to meet with the key product team for the Scandinavian Tour Operators through sales calls. Space is limited to six (6) GMCVB Partners on a first come, first served basis. To register and view more information, click here.

TOURISM CARES FOR MIAMI – RESTORATION OF MIAMI MARINE STADIUM – MAY 29-30, 2014
GMCVB’s Travel Industry Sales Team in-partnership with Tourism Cares invites you to lend a hand in the restoration of the Miami Marine Stadium on May 29-30, 2014. Tourism Cares will leverage its strong legacy of community service to help the friends of Miami Marine Stadium to restore the Cuban-American Hilario Candela’s Florida landmark and modern architectural masterpiece. Built in 1963 on Biscayne Bay, the 6,566 seat stadium, noted for its visually arresting cantilevered concrete roof, fell into disuse after Hurricane Andrew and had been slated for demolition. In 2012, the National Trust for Historic Preservation named the abandoned structure a National Treasure. Tourism Cares will provide donations of highly skilled assistance for fundraising and other initiatives related to its eventual and complete restoration in May. Hundreds of travel and tourism volunteers will rejuvenate key parts of the stadium, as well as sites within the Virginia Key area in Key Biscayne. For a full event packet and information, click here.

VOLUNTEER FOR TOURISM CARES – CO-SPONSORSHIPS AVAILABLE
Tourism Cares is a non-profit organization supported by the travel industry with a mission to preserve the travel experience for future generations. Tourism Cares achieves its mission in three ways:

  • By providing scholarships to students studying travel, tourism and hospitality in the U.S. and Canada
  • By awarding grants to natural, cultural and historic sites around the world
  • And by hosting volunteer give back programs at sites in need of care

If interested in co-sponsorship opportunities, email Linda Stilmann at Linda@GMCVB.com. For more information, visit TourismCares.org.

FLORIDA ROAD SHOW-JUNE 16 – 20, 2014
GMCVB’s Travel Industry Sales Team invites you to join us for our annual Florida Road Show June 16 – 20, 2014 to promote summer business to our destination and educate the Florida Travel Agents on the Miami product. The following cities will be visited: Naples, St. Petersburg, Clearwater, Tampa, and Orlando, Florida. The Team will be hosting educational round tables and table top trade shows, luncheons or dinners and a tour operator event in Orlando. The It’s So Miami brand will be promoted and the Team will have the bus wrapped with braiding logos  promoting all of special summers offers. To register and view more information, click here.

IFTM TOP RESA 2014 – PARIS, FRANCE – SEPTEMBER 23-26, 2014
GMCVB’s Travel Industry Sales Team invites you to join us at IFTM Top Resa 2014 in Paris, France, September 23-26, 2014. IFTM Top Resa is France’s international travel and tourism trade fair. The industry;s leading event for networking, business innovating and keeping abreast of market developments. The exhibition also offers a 360 panorama of the travel industry covering all sectors: leisure, business and events. To register and view more information, click here.

Partner Opportunities PROMOTE YOUR BUSINESS THROUGH GMCVB’S MEDICAL TOURISM INITIATIVE
Did you know that the GMCVB’s Medical Tourism Initiative is aimed at marketing Miami as an International medical destination? For the international patient, Greater Miami and the Beaches offers a unique combination of top-rated medical institutions, beautiful tropical weather in which to recuperate, and comfortable accommodations where families can stay longer together before, during and after treatment. In addition to GMCVB partnership, added benefits of joining the Medical Tourism Initiative include:

  • Dedicated web page on MIAMIHealthCare.org website
  • Dedicated printed insert for inclusion in Medical Tourism brochure
  • Inclusion in ads of in-flight publications
  • Opportunity to participate in international media Familiarization Tours

For more information on how to be a part of this program, please visit MiamiHealthCare.org or call the partnership department at 305/539-3076

JOIN THE “GMCVB PARTNERS” FACEBOOK GROUP
Find out about partner Mixers, Networking Luncheons and other important Bureau partner news on our GMCVB Partners Facebook page. See photos from past Mixers and stay up to date on the Bureau’s many happenings. We encourage all partners to join this group! To join the GMCVB Partners page, click here.

NEW PARTNER SHOWCASE
Many diverse business and services join the GMCVB each month! Get the inside scoop on our new partners by visiting our New Partner Showcase. Click here for more!

REACH THOUSANDS OF MEETING & CONVENTION PLANNERS IN 2014 THROUGH THE GREATER MIAMI & THE BEACHES CONVENTION PLANNER MAGAZINE AND DIGITAL MAGAZINE
HCP/Aboard Publishing is now accepting reservations for ad space in the 2014 edition. The Meeting Planner continues to be among our strongest publications and we know that it is an important vehicle for you in reaching the affluent corporate and convention market. Additionally, the magazine will be available in full format as a Digital Magazine on the Miami and Beaches website. Contact information: Hotels: Lori Castle, 305/376-5252 or LCastle@HCPAboard.com. All Other Businesses: Shawn Paulus, 305/376-5283 or SPaulus@HCPAboard.com.

GREAT EXPOSURE! ADD YOUR ‘SPECIAL OFFERS’ TO MIAMIANDBEACHES.COM
Do you have a special offer or promotion that you’d like to publicize? Take advantage of the GMCVB’s dynamic, frequently visited web site, MiamiandBeaches.com, and publish your offer online for FREE! Click here to log in to our Partner Extranet page to add your special offer. Note: If you have forgotten your login and password, send an email to PartnerSupport@GMCVB.com.

Global Network News

United States & Canada GMCVB’S NORTH AMERICA PUBLIC RELATIONS UPDATE
The Media Relations Team worked with Ginger Harris for coverage of the “It’s So Miami (ISM): People and Places” campaign to discuss various Sunset Harbour shops and restaurants in a feature blog post on Electricblogarella.com (UVPM: 49,416). Additionally, the Team just returned from participating in the LGBT press trip in Miami during Miami Beach Gay Pride with top LGBT media outlets from all over the world. The American and Canadian journalists were active on Twitter and Instagram during the trip using the #VisitMiami hashtag in nine of their posts. On the digital side, the Team started drafting the Temptation plan for Miami Film & Miami Museum Months. Work continues with local bloggers to drive entries to the Insider Contest which currently has 38 contestants.
Latin America GMCVB’S ARGENTINA PUBLIC RELATIONS UPDATE
GMCVB’s Argentina PR Team contacted a journalist from Noticias Magazine to pitch stories on Miami neighborhoods. The
information was received warmly and will be shared with the magazine’s editor for potential coverage. The Miami Sports
Month press release has been translated and will be shared with targeted media. Keeping Museum Month in mind, the
Team contacted a journalist from Ñ magazine (part of Clarin newspaper) to pitch a potential special in the publication along with a phone interview with a GMCVB spokesperson. Luis Corbacho, a participating journalist in the recent LGBT press trip featured a segment on Radio Metro highlighting Miami Beach Gay Pride. Argentina ranked #3 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $1.14 billion.

GMCVB’S ARGENTINA SALES OFFICE NEWS
GMCVB’s Argentina Sales Team will begin the week by visiting Via 23 travel agency in Buenos Aires to promote the destination. In-market representative Facundo Asensio will travel to Miami for a familiarization trip sponsored in partnership with American Airlines Paraguay, April 22-25, 2014. During the week, additional activities are scheduled in Argentina including visits to travel agencies ATP Travel and Aqui y Ahora Turismo. The Team will also participate in the USA Update scheduled at major tour operator Leisure Express in the cities of Mar del Plata and Rosario on April 23 & 25, 2014. Argentina ranked #3 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $1.14 billion.

GMCVB’S BRAZIL PUBLIC RELATIONS UPDATE
GMCVB’s Brazil PR Team answered a media request from Bianchini Magazine on the new E11even 24-hour night club in Miami and shared updated material on the destination to Diário doLitoral and Gazeta de São Paulo newspapers. The Team shared select files with Vogue magazine to assist with their special Miami edition which will primarily focus on luxury travel and trendy spots and areas. Notes from April’s newsletter continue to be pitched to different media along with a response to GQ Magazine which requested information on the new restaurant, Porcao Farm Grill. Press kits and preparations are being finalized in anticipation of World Travel Market this week with the Team selecting Portuguese versions from relevant press releases. Assistance was also provided to Forbes Magazine (Brazil) which expressed interest in a Miami trip later this month to cover top hotels, restaurants and bars in the destination. Brazil ranked #1 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $1.7 billion.

GMCVB’S BRAZIL SALES OFFICE NEWS
The Brazil Sales Team and GMCVB delegation and Partners will participate this week at World Travel Market Latin America in São Paulo April 23-25, 2014. Miami will be featured within the Visit Florida section that includes the Brand USA. National and international tourism organizations, airlines, hotel groups, tour operators and the travel industry’s technology sector will all be exhibitors at the show. Worldwide buyers from the leisure, MICE and business travel sectors of the travel industry will be in attendance. In other activities for the week, the Team’s Fortaleza representative will hold a training session on April 22nd in partnership with TAM Airlines for travel agents. Brazil ranked #1 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $1.7 billion.

GMCVB’S VENEZUELA PUBLIC RELATIONS UPDATE
GMCVB’s Venezuelan PR Team continued monitoring traction from the Miami Sports Month press release. The Team assisted SBA Report (in-flight magazine of Santa Barbara Airlines, circulation: 150,000) Editor Andrea Felche with information and photos on Miami Museum Month in May. The magazine was already working on the May issue and showed interest in including this information. Santa Barbara Airlines has several daily direct flights from Caracas to Miami, transporting more than 20,000 passengers monthly on the Caracas-Miami route alone. The Team received an assistance request from Chile’s daily newspaper La Tercera (circulation: 130,000) which is interested in writing a story on Miami attractions. Venezuela ranked #5 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $631 million.

 Europe & Asia GMCVB’S FRANCE PUBLIC RELATIONS UPDATE
GMCVB’s French PR Team assisted professional trade magazine Travel Manager Newsletter (circulation: 2,500), by providing tourism figures and facts of the destination; Altitude – inflight magazine for XL Airways (circulation: 45,000) providing images and destination updates for an article to be published in the June/July edition of the magazine and Madame Figaro (weekly circulation: 434,335), a women’s magazine interested in Miami’s latest news and trends providing them with information on the destination and drafting a future press trip. Upon returning from accompanying the inaugural Jetairfly flight press trip to Miami last week, the Team followed up with participating Belgian media, conducting brief interviews and providing images and general updates on the destination. France ranked #10 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $486 million.

GMCVB’S GERMANY PUBLIC RELATIONS UPDATE
GMCVB’s German PR Team is coordinating America Journal’s participation in the upcoming Hidden Gems & Heritage press
trip in Miami May 14-18, 2014. A German Miami Team member is expected to accompany the group during the trip. A new
social media plan for topics to be featured in upcoming posts during May/June in Facebook, Instagram and Pinterest is in the works. A review of the “People and Places” video material is being reviewed to brainstorm potential ideas on how to maximize exposure for the campaign in Germany; additionally, the press release on May’s Miami Museum Month is in the works with distribution scheduled for late April. The Team is assisting numerous journalists who are planning individual media visits to the destination including Dorit Schambach from Spa Inside, one of the leading spa and wellness magazines in Germany (bimonthly circulation: 30,000), who will be in Miami in from May 6-13, 2014 to do a feature on the top spas and Miami Spa Month; Michael Juhran from dpa, Germany’s largest news agency and Queer.com Editor Michael Schulze. Germany ranked #6 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $921 million.

GMCVB’S GERMANY SALES OFFICE NEWS
GMCVB’s German Sales Team will be coordinating a Facebook campaign with Visit Florida in partnership with Flextravel TUI Suisse. The GMCVB will have a dedicated post and several images on Flextravel’s TUI Suisse Facebook page in May 2014. Feedback and comments from the promotion will be closely monitored. Germany ranked #6 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $921 million.

GMCVB’S ITALY PUBLIC RELATIONS UPDATE
GMCVB’s Italian PR Team is pursuing collaboration with Norwegian Cruise Line for a future press trip for the Italian market which will include setting sail from PortMiami and pre/post cruise experience in the destination. This week, assistance is being provided to TravelBITMag- a travel trade website, Italian Venues MICE- an incentive website and Vincenzo Petraglia, travel journalist for Ulisse, Alitalia’s inflight magazine (circulation: 200,000). The Team secured the participation of Germana Cabrelle for the “Miami’s Hidden Gems & Heritage” press trip May 18-22, 2014 and is working with journalists interested in planning individual trips to Miami in summer 2014. Italy ranked #13 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $407 million.

GMCVB’S SPAIN PUBLIC RELATIONS UPDATE
GMCVB’s Spanish PR Team is distributing the Latin American Literature press release to top arts and culture Spanish media, coinciding with the World Book Day and the Feast of Sant Jordi in Catalonia on April 23rd. The Team is also providing information and access to the digital library to tourism magazine Mas Viajes (circulation: 29,000 /readership: 89,900) which is interested in publishing an article on the destination. Assistance is also being given to several tourism websites like TuGranViaje.com (circulation: 3,000) by sharing the Miami press kit and some more specific information about the destination. A meeting will be held with professional magazine Punto MICE (circulation: 16,200) to discuss including Miami in the first publication set for distribution among the Spanish and Latin American markets in countries like Argentina, Chile, Colombia, México, Peru, Panamá, Costa Rica and the U.S. Spain ranked #23 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $54 million.

GMCVB’S UK PUBLIC RELATIONS UPDATE
GMCVB’s UK PR Team is finalizing details with media participating in the Cruise and Stay group press trip to Miami with MSC Cruises April 23-29, 2014. Confirmed participants include The Daily Mirror (circulation: 992,256), The Sunday Mirror (circulation: 948,754), The Sun (circulation: 2,133,550), The Times (circulation: 384,459) and the Press Association Regional Newswire. The Team is following up with fact box details and imagery for Luke Morrison following his participation in the LGBT international press trip for the Gay Times and Sarah Gilbert who was on assignment in the destination for Porter, Country & Townhouse and Four magazine. The Team is pitching the “Miami’s Hidden Gems & Heritage” press trip to targeted media. Individual assistance was given to Hello magazine (circulation: 288,331) with information for an upcoming Miami destination feature as well as Escapism magazine (circulation: 81,988), which held a meeting with the Team to discuss promotional opportunities for Miami within the UK. The Team will be representing Miami at a key networking industry event, the Conde Nast Traveller Hit List Awards. Preparations for the proposed sports-themed press trip planned for June coinciding with England football matches being played in Miami continue to move along. Having launched UK social media platforms, the team will be continuing to post on Twitter, Instagram, Pinterest and Facebook on behalf of the GMCVB. United Kingdom ranked #7 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $791 million.

GMCVB’S UK SALES OFFICE NEWS
GMCVB’s UK Sales Team is liaising with Travelbag tour operator for a three-night group fam trip to Miami next month. The six potential participants are staff members embarking on a Florida educational trip with beginning with strong emphasis in Miami. The Team has also been contacted to assist on an individual fam trip for a staff member from Best At Travel for two nights in May. Appointments and arrangements continue for the MICE and sales missions scheduled for June. United Kingdom ranked #7 for international overnight visitors to Greater Miami in 2013 and generated an economic impact of $791 million.

CALENDAR OF EVENTS

April

4/1-4/30 Details About This Event Miami Sports Month
4/1-4/27 Details About This Event Music of the Americas at Zoo Miami
4/1-4/30 Details About This Event O, Miami Poetry Festival
4/18-7/6 Details About This Event Wangechi Mutu: A Fantastic Journey
4/23-4/27 Details About This Event Miami Beach Polo World Cup
4/24  Details About This Event The Mercedes-Benz Corporate Run
4/25-4/27 Details About This Event Miami Rum Renaissance Festival
4/25-5/4  Details About This Event Miami Gay & Lesbian Film Festival
4/26-4/27 Details About This Event Party for the Planet – Zoo Miami’s Earth Day Celebration
4/30-6/1 Details About This Event Miami Theater Center: Everybody Drinks the Same Water

 

May

5/1-5/31 Details About This Event Miami Museum Month
5/1-5/11 Details About This Event Miami Israel Film Festival
5/1-5/4 Details About This Event Miami Gay & Lesbian Film Festival
5/2 Details About This Event H.O.T. Challenge Golf Tournament
5/3 Details About This Event All Kids Included Family Festival
5/3 Details About This Event Arts Ballet Theatre of Florida: Spring Ballet Gala
5/3 Details About This Event Coconut Grove FAM Fashion | Art | Music Night
5/3 Details About This Event Young Talent Big Dreams 2014 at Actors’ Playhouse
5/3-5/10 Details About This Event Florida Grand Opera: Thais
5/7 Details About This Event Art After Hours
5/8-5/18 Details About This Event Here & Now: 2014
5/10/14 Details About This Event Sensory Saturday at Miami Children’s Museum
5/13-5/18 Details About This Event Broadway in Miami: Blue Man Group
5/15-5/16 Details About This Event Miami International Piano Festival
5/15-5/18 Details About This Event Miami Fashion Week
5/16  Details About This Event Big Night in Little Haiti
5/16-5/18 Details About This Event Redland International Orchid Show
5/17  Details About This Event Haitian Compas Festival
5/18 & 5/25  Details About This Event Jazz in the Park
5/22-5/27 Details About This Event Sizzle Miami
5/30 Details About This Event Viernes Culturales/Cultural Fridays Gallery Walk

Happy Birthday & Days Until

BIRTHDAYS THIS WEEK
The Greater Miami Convention & Visitors Bureau extends warm birthday wishes to:

David Bagwell, Ignacio Ortiz-Petit, James B. Ricketts, Jorge Luis Lopez, Justin O’Brien, Kevin Rosa, Kristen White, Larry Hawkins, Leonard Fluxman, Mario E. Soldevilla, Tara Solomon, Tricia Dolan, William Porro, Alan J. Cohen, Alex Munoz, August Wood Reno, David Falor, Harold Foster, Karen Williams, Paul Dykstra, Sharon Singleton, Brian Andrews, Chris Stone, Daniel Piske, Jose Bermudez, Ken Elder, Lee Daniel, Neny Garcia, Ric Sisser, Victoria Barbosa Pineda, Arelis Abatte, Bruno Perez, Jackie Good, Javier Agusti, Jennifer Coto, John Adams, Larry Martin, Larry White, Raphael Garcia Toledo Jr., Tom Pass, Chuck Merin, Diana Schloss, Joe Arriola, John Patrick Taylor, John Weed, Nestor Torres, Roberto Casas, Ana Sotorrio, Barry Moskowitz, Cyndi Griffin, David Naranjo, Irene Ferradaz, Ramola Motwani, Sally Levin, G. Ed Williamson III, Gary Gentile, Hugh Thrasher, Kirk Landon, Peter Haines, Steven Hayworth and Tom Manno.

 

Days until:

3 Miami Beach Polo World Cup X
11 H.O.T. Challenge Golf Tournament
10 Miami Museum Month
41 Miami Film Month
71 Miami Spa Month
102 Miami Spice
227 Art Basel Miami Beach
761 IPW 2016 (Formerly International Pow Wow)

A Look At The Numbers

RECORD TOURIST-RELATED TAX COLLECTIONS
In the month of February 2014, Miami-Dade County reported collections for the 2% Hotel Food and Beverage Tax (excluding Miami Beach, Bal Harbour and Surfside) increased 13.0% compared to the same time last year in 2014. The 3% Convention Development Tax (CDT) collections for Greater Miami increased 11.1% compared to 2014. The 2% Tourist Development Tax (TDT) collections from hotels in Miami-Dade (excluding Miami Beach, Bal Harbour and Surfside) increased 10.7% compared to the same time in 2014.

Record Miami-Dade County Tax Collections in February 2014

2% Hotel Food & Beverage Tax

February 2014

February 2013

% Change vs. 2013

$791,924

$700,742

+13.0%

3% Convention Development Tax

February 2014

February 2013

% Change vs. 2013

$7,922,946

$7,129,612

+11.1%

2% Tourist Development Tax

February 2014

February 2013

% Change vs. 2013

$2,756,217

$2,489,751

+10.7%